Biotherm is partnering with model Elsa Hosk — plus 40 key influencers and beauty editors from 12 countries — for its #LifePlanktonQuest in the French Pyrenees.

The area is where the brand began 65 years ago, and where the brand unveiled the story of its trademarked Life Plankton, which the brand says is one of the most unique regenerative ingredients in the beauty industry. Obtained through a biofermentation process, Life Plankton is a key ingredient in Biotherm products. The star product of the Biotherm range is Life Plankton Essence, a fundamental treatment for a newborn skin in 8 days. 

“Biotherm’s Life Plankton Quest was absolutely amazing. I was impressed by the captivating yet unknown story Biotherm has to tell and I felt honored spending my day in the beautiful and regenerating nature of the French Pyrenees to discover the healing power of Life Plankton”, said Elsa Hosk, who posted several backstage pictures from the event on her 3.5 million followers account.

Global General Manger David Fridlevski comments, “Biotherm has an exciting story to tell. I was overwhelmed by the positive feedback from our guests who loved to discover the brand’s origin and the healing properties of our best kept beauty secret in the beauty industry Life Plankton.”